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Ogilvy Washington and the HHF Launch Effort to Mentor Young Latino Professionals Through LOFT


WASHINGTON, DC, January 31st, 2012 – Ogilvy Washington (Ogilvy) and the Hispanic Heritage Foundation (HHF) announced today the launch of a program that will provide up to 12 young professionals (Latinos On Fast Track (LOFT) Communications Fellows) access to professional communications mentors. The initial three-month program aims to connect emerging Latino communications professionals with an established communications professional from the global communications agency, Ogilvy, in a mentoring relationship. The program will be conducted in English, Spanish and/or bilingually depending on the preference of each mentor-mentee pair.

“I applaud Ogilvy for their leadership in the communications field,” said Antonio Tijerino, president and CEO of HHF.  “Through the LOFT program, we provide private and public sector leaders with the opportunity to diversity their industries through platforms and access to top Latino students and emerging professionals.  Not only is Ogilvy exposing our youth to the nuances of a dynamic industry, through their employees they are providing guidance, connectivity and inspiration to a clear career path,” he added.  

From March through May 2012, the LOFT Communications Fellows and Ogilvy will participate in weekly touch-base telephone calls to discuss topics of interest and for Ogilvy mentors to give communications counsel; meet one-on-one on a monthly basis; and through social media and email, stay connected throughout the three-month period.

“We are proud to form this partnership with HHF’s LOFT program,” said Kety Esquivel a Vice President at Ogilvy.  “Through this initiative, our goal is to contribute to the community and to help these young emerging Latino leaders.  We are committed to continuing our investment in the future of the Hispanic community through this partnership with the Hispanic Heritage Foundation,” she added.

Applications for the program are open. Students and young professionals interested in applying for the fellowship should contact Jessica Barajas at on or before February 15th. 



About the Hispanic Heritage Foundation

Established in 1987 by the White House, the Hispanic Heritage Foundation (HHF) is a 501c3, nonprofit which inspires, identifies, prepares and positions Latino leaders in the classroom, community and workforce to meet America’s priorities.  HHF also provides Latinos in America with role models, cultural pride and a promising future through public awareness campaigns and special events.  What distinguishes HHF from other organizations is a focus on helping “a Latino to help hundreds." Visit

About Ogilvy Public Relations

Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 80 offices across six continents. In2011, Ogilvy won more Cannes PR Lions than any other agency worldwide, was named Global Digital/Social Consultancy of the Year by the Holmes Report, won Specialist Agency of the Year in Asia Pacific (Campaign Asia), and won the WPP global, top award (WPPed Cream, Crème de la Crème) for the fourth time in five years. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines(advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the world's largest communications services groups.  For more information, visit our Website at or follow us on Twitter at @ogilvypr.

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